WHAT IS PASEO SANTA FE & WHERE IS IT?
For the past 25 plus years, the area along S. Santa Fe Avenue, from Main Street to Civic Center Drive, has been a blighted area full of crime and problems. The City engaged the public in a discussion about renovating the downtown area at that time. The vision has been refined over the years and called “Paseo Santa Fe”. Now, S. Santa Fe Avenue is now an attractive tree-lined street with a beautiful new Veterans Memorial Park and public art displays. The Paseo Santa Fe Streetscape improvements were divided into three phases. Construction began in 2014 on Phase 1 and work has begun on Phase II. The public investment in Paseo Santa Fe has helped generate new, private development in the area, such as the new restaurants and other establishments.
WHO NAMED IT PASEO SANTA FE?
Paseo Santa Fe was selected about 10 or so years ago from the suggestions from the community, when the downtown redevelopment project was still in its conceptual stages. Paseo Santa Fe was named by the community through a public process and signifies the vision to revitalize the blighted S. Santa Fe Avenue corridor.
WHY DO YOU NEED TO CALL THE AREA PASEO SANTA FE?
The branding of the Paseo Santa Fe district is key to the revitalization of this once blighted corridor. The Paseo Santa Fe name on this sign provides visitors to the District a sense of arrival, and together with the other branding efforts, establishes that identity. The overhead marker or sign is similar to neighborhood signs in Hillcrest, North Park, University Park, or the Cedros District in Solana Beach. These distinctive communities or neighborhoods all have their own unique name and entry marker similar to Paseo Santa Fe. The historic Main Street, Vista Village, and Paseo Santa Fe districts now make up downtown Vista.
IS THE STREET NAME "S. SANTA FE AVENUE" CHANGING?
No, the street name will not change. The Paseo Santa Fe District is in downtown Vista along S. Santa Fe Avenue.
WHY WAS THE STREET NARROWED TO TWO LANES?
The construction was designed to make traffic flow smoother, make business access easier, and the downtown district a more walkable destination. The Paseo Santa Fe area is becoming an area where the community and visitors can meet, dine, stroll, stop at the Veterans Memorial Park, or take in the art. The ideas is to have slower traffic to keep pedestrians safe as they enter this area.
WHY BUILD A ROUNDABOUT INSTEAD OF INSTALLING A TRAFFIC SIGNAL?
Roundabouts are designed to promote a continuous, circular flow of traffic. Drivers need only yield to traffic before entering a roundabout; if there is no traffic in the roundabout, drivers are not required to stop. Because traffic is constantly flowing through the intersection, drivers don't have the incentive to speed up to try and "beat the light," like they might at a traditional intersection. Studies by the Insurance Institute for Highway Safety and Federal Highway Administration have shown that roundabouts are safer than traditional stop sign or signal-controlled intersections. There are several reasons why roundabouts help reduce the likelihood and severity of collisions, including low travel speeds and no light to beat.
Contrary to many peoples' perceptions, roundabouts actually move traffic through an intersection more quickly, and with less congestion on approaching roads. Unlike intersections with traffic signals, drivers don’t have to wait for a green light at a roundabout to get through the intersection. Traffic is not required to stop – only yield – so the intersection can handle more traffic in the same amount of time.
WHAT IS THE HUMMINGBIRD AND FLOWER SIGNIFICANCE ON THE SIGN?
In 1963, when the City was incorporated, Anna’s Hummingbird and the California Lilac were named the official city bird and flower. The City’s official bird and flower have been incorporated into the artwork of the sign.
WHAT HAPPENS IF I SEE GRAFFITI IN THE AREA?
With more people visiting the Paseo Santa Fe district, the opportunity to deface public property decreases. In addition, the surfaces of the Veterans Memorial Park have been covered with anti-graffiti coating. Please call the City of Vista hotline at 760.639.6177 to report graffiti or fill out the form under “Report a Problem” on the website. We appreciate the public’s help in fighting graffiti in this new District and across our City.
WHERE IS THE NEW VETERANS MEMORIAL PARK?
The Veterans Memorial Park was dedicated on April 24, 2016, and was created by the Pinamonti family to honor their son/brother who died in battle in Vietnam. The one-acre park is located in the Paseo Santa Fe District on S. Santa Fe Avenue near E. Broadway on the west side of the road. The park provides a place of contemplation and reflection for veterans, their family and friends, and those who want to show their respect to the service men and women who have and continue to courageously serve our County. The "Letters from Home" tiles provide a glimpse into young soldiers' experiences during war.