Exploring Possible New Venture for AVO Playhouse
An important element in continuing the vibrancy and attracting new visitors into downtown Vista is to add a different entertainment venue. This new venue would increase the foot traffic downtown and benefit the local retailers and restaurants who need to stay profitable.
Over the last several years, a few parties have been interested in the City of Vista’s AVO Playhouse and have approached the City with ideas of converting it into a different type of venue. Ultimately, all have declined to move forward for a variety of reasons. Recently, another party, JCG Development, had expressed interest in reinvigorating the AVO as a music and live entertainment venue.
During their regularly scheduled City Council meeting on January 14, 2020, the City Council approved an Exclusive Negotiation Agreement with JCG Development to evaluate if this is a viable option. What this means, is that this Exclusive Negotiation Agreement will provide the City of Vista and JCG up to 18 months to explore the feasibility of their proposal and discuss potential lease terms. During this time, the City will not enter into agreements with other parties.